One of the most substantial purchases we make in our lives is a car. When the time comes to buy your dream wheels, it’s important to know that who you’re buying from is someone you can trust. And over at Rich Ford Edgewood, the last 26 years speak for themselves.
“We’ve got the longest history in the state of New Mexico for a Ford store and, you know, this dealership is no exception because it enjoys 60% repeat and referral business, and what that tells us is that we believe that we treat our customers like family,” said President of Rich Ford, Darin Wade.
Every customer who walks through the doors at Rich Ford Edgewood is treated like family. It’s been that way since day one.
“When you treat them like family, we know that we are not just in the car selling business, we are also helping people make money for their families, providing them their transportation and we take pride in that. It’s not just selling the cars but it’s fixing the cars too and being a good community partner is exactly what we have done,” said Wade.
And in typical Rich Ford fashion, with their 26-year anniversary in full swing, they are gearing up to roll out some epic anniversary sales.
“We have people that wait specifically for the Edgewood location anniversary sale,” said Wade. “We actually have people drive from all over the state, sometimes outside of the state just so they can come up the Edgewood location anniversary sale because these are limited edition, special anniversary editions that you can only get during our August sale here at the Edgewood location and only at Rich Ford.”
Rich Ford Edgewood is all about serving their customers’ needs, and their annual anniversary sale each year speaks volumes to that.
“We have all kinds of incentives…whether it’s special interest rates, some as low as zero-percent financing, which means that you will get a super low payment. But it’s really our pricing strategy that we have done for the last 26 years that makes everything affordable because obviously the lowest price that you have, the lower the payment that you are going to have too,” said Wade.
They even have an Advantage Plan that allows customers a low monthly payment on a leased vehicle, which is something we haven’t seen in the marketplace in over a decade. On top of the awesome deals being rolled out during the month of August, Rich Ford Edgewood also has anniversary events planned all month long for friends, family, and loved ones to get out and enjoy.
“It would not be a Rich Ford Anniversary sale if we did not have a lot of things to do other than to buy cars for the family. So, bring the family we’ve got free food, we’re going to have food trucks on the weekends…we’ve got Misfit the Monster Truck who’s going to be crushing cars right out on our side property right here,” said Wade. “So, bring the entire family, this is all free to do and make sure you check out all of these things. We even have a giveaway, no purchase necessary, for a Cherokee travel trailer from our friends at Rocky Mountain RV & Marine that we will be giving away at the end of the month.”
And that’s not the only giveaway Rich Ford Edgewood is doing for the community during their anniversary month. As the kiddos head back to the classroom, they are giving away brand-new backpacks.
“The backpacks that we have…these are brand new backpacks, back by popular demand…so we have the backpacks that we are actually giving away while supplies last, the entire month,” says Wade, “All you need to do is to come in, so we will have the backpacks available so the first ones that get in will be the first ones who actually get them but all you have to do is just come to the store.”
To become a fixture somewhere, serving the community has to be the heartbeat that keeps you going. At Rich Ford Edgewood, they take pride in that. And it’s that exact mindset that’s made them the leader they are today. Rich Ford Edgewood, 26 years strong, with no signs of slowing down.
The 26th anniversary sale at Rich Ford Edgewood is going on the entire month of August.
They are located at 19 Plaza Loop, Edgewood, NM 87015. Just take I-25 east and exit 187.
To learn more, click here.
