Serving Albuquerque and surrounding communities since 1961.

Come visit us if you are looking for quality cars, trucks, and SUVs in ABQ! For 63 years, Rich Ford has been serving up great deals to fit your needs as the Albuquerque Ford new and used car dealer. Find your car or truck at Rich Ford, located on Lomas in beautiful Albuquerque, New Mexico!

Rich Ford is the leading dealership for new Ford cars and trucks in all of New Mexico. We are capable of giving you the best financing options and selection in the state, so come test drive a new car or truck and see why we are Albuquerque’s favorite Ford dealership – and be sure to check out our Commercial Vehicles too!
Our used car inventory is stocked and ready to be test driven! Our internet pricing is sure to give you the best deal around, so come by and try a used Ford Mustang, Escape, Fusion, or one of many other car brands and models. Also, be sure to check out our parts department for deals on accessories and special parts offers.
With the best selection of Ford trucks in the entire state, Rich Ford is the only place to go for a new truck in New Mexico. Our friendly and knowledgeable associates will help you find the exact truck to fit your needs; whether you want the fuel-efficient Ranger, the capable F-150, or a Super Duty F-250 or 350 to get the job done!
Our massive selection of used trucks in Albuquerque ensures that we have what you’re looking for. We carry plenty of different trims and years for the used F-150, the reliable Ford Ranger, and many other makes and brands of used trucks – all at our amazing internet pricing values! Come and take a test drive in your future truck at Rich Ford.

Buying a car or truck is exciting, so be sure to shop at the best dealership for a great experience! You’ll be sure to find that here at Rich Ford! Whether you are from Santa Fe, Los Lunas, Belen, Grants, Gallup, Rio Rancho, or Bernalillo, choose Rich Ford – your Ford dealer in New Mexico.

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Get up to $150 in rebates with tire and oil change offers
Limited time offers ends 6/30/2025.

Submit rebates online or by mail; rebate payment will be sent by mail.

1 Dealer-installed retail purchase only. Limit one (1) offer per vehicle. $130 tire rebate or 28,000 FordPass® Rewards bonus Points on a set of four Goodyear®, Cooper®, Continental, Hankook, Bridgestone, Firestone, Pirelli, Yokohama®, Toyo®, and Nitto® tires. Toyo medium/commercial truck and Motorsport patterns are excluded. $50 tire rebate and $80 service allowance or 28,000 FordPass Rewards bonus Points on a set of four Michelin and BFGoodrich® tires. Must have an activated FordPass Rewards account within 60 days of qualifying activity to receive FordPass Rewards Points. Points are not redeemable for cash and have no monetary value. Point earning and redemption values are approximate and vary by products and services redeemed. See the FordPass Rewards Program Terms at FordPassRewards.com regarding expiration, redemption, forfeiture, and other limitations on FordPass Rewards Points. Points will be awarded within eight weeks of rebate submission. Submit rebate by 7/31/25 online at Ford.com/support or by mail-in rebate form. See a participating U.S. dealership for vehicle applications and offer details through 6/30/25.

2 Up to six (6) quarts of Motorcraft® oil and oil filter. Hybrid battery test excluded. Limit one (1) offer per vehicle. Submit rebate by 7/31/25 online at Ford.com/support or by mail-in rebate form; rebate payment will be sent by mail. Not valid on prior purchases. See a participating U.S. dealership for exclusions and details through 6/30/25. Ford reserves the right to change, modify, or discontinue this program at any time. Motorcraft® is a registered trademark of Ford Motor Company.

3 Limitations apply. Earn Points for the purchase of Ford, Motorcraft®, or Omnicraft™ parts and associated labor at a participating Ford Dealership. See FordPass® Rewards Terms and FAQs. Must have an activated FordPass Rewards account within 60 days of service invoice date to receive FordPass Rewards Points. Motorcraft® and Omnicraft™ are trademarks of Ford Motor Company.

4 FordPass® app, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.

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