First Responder Appreciation Program

Rich Ford is honored to announce a Ford’s First Responder Appreciation Program. This exclusive $500 Bonus Cash Offer is for all of our brave men and women who are eligible members of the Police, Fire and EMT Departments towards the purchase or lease of a new Ford. Thank you for your hard work, bravery and sacrifice in keeping us safe! We have the LARGEST inventory in the state of NM click here to find the vehicle of your dreams.