ALBUQUERQUE – One of New Mexico’s oldest and most trusted automobile dealerships is celebrating its 63rd birthday this March.  Rich Ford has been selling new and used vehicles in Albuquerque since 1961 and has earned the ranking of the number one volume Ford dealership in New Mexico for decades.  

As part of its celebration, Rich Ford will partner with Albuquerque’s Animal Welfare Department (AWD) for an adoption event on March 16th, supporting the department’s mission to reduce pet overpopulation. AWD will waive adoption fees, provide essential services such as spaying/neutering, microchipping, vaccinations, and a free initial vet visit, along with a day of complimentary basic dog training. And AWD will offer free customized dog tags onsite. This initiative aligns with Rich Ford’s dedication of its dog park, a passion project for General Manager Darin Wade.


March is full of events for the whole family, but it’s really the Ford line up that is the star! “March is the perfect time to check out the latest that Ford has to offer and as one of the Top Dealers in the country, Rich Ford typically gets a better selection of vehicles,” said Darin Wade, General Manager of Rich Ford.

The Ford F-150 is unmatched in the market. Ford recently announced 47 Years of Truck Leadership with the F-Series pickups!  There’s NO Tough Like Built Ford Tough! It’s not luck. And it isn’t coincidence. Since 1977, F-150 and Super Duty have been the best-selling trucks for some very real and hardcore reasons: Rock-solid Durability. Up-to-the-nanosecond technology. And jaw-dropping capability. Leading the way for 47 straight years is grueling, intense and tough. 

Free Events

  • Bronco and Raptor Off Road Course  –  All Month Long
  • Rio Grande Mustang Club – March 9
  • Pajarito Thunderbird Club – March 16
  • Pet Adoption Event – March 16
  • Poco Quatros Model A Club – March 16
  • Free Mini Golf from Throwback Mini Golf – March 16-17, 30
  • Drag Car Display put on by ABQ Dragway!March 23
  • Misfit Monster Truck Crushing Cars – 3 shows a day March 23 – 24
  • Tin Lizzies of Albuquerque Model T display – March 30
  • Route 66 Hot Rod Club – March 30

Free Food

Free hot dogs and refreshments: Every weekend in March


With the F-150 being a trusted name for decades, it’s no surprise that Ford introduced its first electric truck as an extension of the F-150 line. he Ford F-150 Lightning, which just took the win for the 2023 MotorTrend Truck of the Year. It is unprecedented that an electric truck took this honor. 

Ford’s SUV line up, with Rich Ford special edition vehicles is something that shouldn’t be missed. “I always say, take it for a spin, what do you have to lose?” commented Wade. There is power in the test drive. Ford offers a diverse range of options including the Escape, Bronco Sport, Edge and Explorer- which is perfect for the adventurous families.

In honor of its anniversary, Rich Ford extends its operating hours throughout March, providing ample opportunity for customers to explore its selection. Located at Lomas and Wyoming NE in Albuquerque, Rich Ford boasts over 200 dedicated employees. Additionally, customers can enter to win a 2024 Forest River Cherokee Wolf Den 16EV camper valued at over $26,000, courtesy of Rocky Mountain RV & Marine, no purchase necessary. Call 800-917-6013 or visit for complete details.

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