65 years is no small feat. It’s a milestone. It symbolizes more than six decades of hard work, dedication, and a positive contribution to the community. To mark their 65th anniversary, Rich Ford in Albuquerque is hosting a major celebration.
“So it’s just a great opportunity for everybody in New Mexico to not only get together, but to gather around something that’s near and dear to most of our hearts that we all need in New Mexico, and that’s a vehicle,” said Rich Ford, President and General Manager, Darin Wade.
Rich Ford is making their 65th anniversary celebration one to remember. Throughout the entire month of March, the cars are the stars, and Rich Ford is offering incredible savings, including some impressive deals on special anniversary edition vehicles.
“These limited special anniversary edition units that you can only get at Rich Ford and only during the sale really makes it something special,” said Wade.
With 60% repeat and referral business, a lot of times when it’s time for a new car, Rich Ford customers come back ready to get the latest anniversary edition.
“And we have seen over and over again where when they’re ready to trade up, they’ll actually bring in one of those specialty Anniversary Edition vehicles that they purchased previously and trade them in for something new,” said Wade. “So like for example, we got the F-150 Thunder Edition. It’s been super popular and we actually do special ordering specifically for these vehicles with Ford Motor Company so that they’re ready to go specifically for our sale.”
What’s better, this month-long anniversary sale is a family affair from start to finish.
“We’re gonna have a Bronco course so that you can actually see the capability of these Broncos. So, we’re gonna let you go off-road right here on the property,” said Wade. “We actually have a bunch of car clubs because we are a car company. We’ve got the Rio Grande Mustang Club that’s going to be here. Another real fun one is the 10 Lizzies of Albuquerque, and if that wasn’t enough, we do have Misfit the monster truck, who will literally crush cars on this property.”
Plus, they are offering a super exciting giveaway, no purchase necessary.
“Our friends at Rocky Mountain RV and Marine, they are giving away a 16-foot travel trailer and so no purchase is necessary. You just come into the showroom. You fill out a little slip. You put it in the box and somebody at the end of the month, we’re going to draw out that name and somebody is going to be the lucky winner of that,” said Wade.
But if a new car isn’t what you’re shopping for, no worries, Rich Ford has a huge selection of certified pre-owned and used cars that you can feel confident in when getting behind the wheel.
“So, whether it’s a regular used car that’s safety certified by Rich Ford, whether it’s the certified pre-owned vehicles we’re enjoying one of the largest sales scenarios with this because we do have one of the largest used cars departments in the state and this is the perfect time to do that because we bring in extra inventory,” said Wade. “Everyone at Rich Ford is checked out by a senior master certified technician so you can buy your vehicles with a lot of confidence on this. Not only that, the certified pre-owned vehicles are, a lot of the lending institutions are more comfortable with those knowing that they’re certified, so the lending dollars actually become a little bit more advantageous.”
It’s no secret that there are lots of places you could get your next car from, so why should Rich Ford be your go-to option?
“Well, number one is selection. Number two is selection. Number three is selection. We’ve got the largest new and used car department in the state of New Mexico, based on Ford stats. So, you can save yourself a bunch of time. Then it’s our pricing strategy. Our pricing strategy has worked for the last 65 years. It’s why we’re the largest in the state of New Mexico, regardless of what the brand happens to be. And then our relationship with the lending institutions. So if you’ve had some bumps in your credit and you’ve probably heard no at some of the other dealerships, a lot of times the best thing about a car dealership is that we actually negotiate on your behalf to get you into your next car,” said Wade.
And at the end of the day, the customer always comes first at Rich Ford. They understand the magnitude of a car purchase and they want you to know they are always here for you.
“And we know that it can be a life-changing event. Because a vehicle actually helps you make your living. It helps you get to your job and all the rest of that. And we’ve changed so many people’s lives. It’s one of the things that we love to do the best is be part of the community,” says Wade.
Rich Ford’s 65th anniversary sales run all through March of 2026. They are located at 8601 Lomas Blvd NE, Albuquerque, NM 87112.
