In today’s fast-changing automotive landscape, one question continues to challenge dealerships: where should your marketing budget actually go?
In this exclusive conversation with the Director of Marketing at Rich Ford, we dive into how real-world data, customer behavior, and constant testing shape smarter marketing decisions.
From balancing traditional channels like radio to navigating the ever-growing digital space, this discussion breaks down what’s working and why “set it and forget it” is no longer an option. Instead, success comes from actively analyzing performance, listening to customers, and adapting your strategy in real time.
If you’re a dealer or marketer trying to make sense of media mix, budget allocation, and evolving platforms, this episode offers practical insights you can actually apply.
Watch the full podcast below to learn how Rich Ford is making marketing decisions that drive real results.
