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For decades, Rich Ford has proudly served the Land of Enchantment, offering superior service and quality vehicles to generations of New Mexican families. Guided by the values of Ford and driven by our ongoing dedication to you, we’re committed to providing an unmatched car shopping experience, focusing on each customer, their wants, and needs. Our team has years of experience and uses their expertise to guide you in selecting the perfect vehicle at the lowest price possible. The right vehicles at the lowest prices—that’s Rich Ford!

Don’t Make A $1,000 Mistake!

Whether you’re looking for the functionality of an Explorer, the sportiness of a Fusion, or the toughness of a Ranger, get it at the lowest price from Rich Ford! We guarantee to give you the best deal on a new Ford, by beating any advertised price of a new Ford vehicle by $1,000! The vehicle you love is now available at the price you love—only at Rich Ford in Albuquerque!
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