No, they cannot. Rich Ford has been one of the most trusted car dealerships in New Mexico for 64 years now. It’s a powerful legacy that started, from humble beginnings.
“So, we know Rich Richardson founded this a long time ago. As a matter of fact, where he first started his used car department was down there off of Central where Kelly’s used to be as well,” said Darin Wade, the President and General Manager at Rich Ford. “And then he got the Ford franchise, and he moved it up to this location and as he continued to be more successful, he ended up buying more and more businesses to now we are set up on 16 acres worth of property and we have been that way for quite some time now.”
Rich Ford is a company that stands on their traditions and values. It’s how they’ve stood the test of time and become a fixture in New Mexico. One of the ways they continue to give back to their loyal customers, is their annual anniversary sales.
“One of the best things, we believe we kick off the sales season every year because this anniversary sale is the biggest sale of the year,” said Wade. “As a matter of fact, a lot of our customers wait specifically for this sale because our pricing is super super low, our selection is definitely the best in New Mexico based on Ford stats because we believe that when we buy in bulk, we can sell them a little bit cheaper.”
Here’s the thing about a Rich Ford anniversary sale, it’s not just minor sales here and there. They are knocking prices down left and right on a wide variety of different vehicles. So, what exactly are we looking at for this years sale?
“Well, we have our limited-edition special anniversary edition vehicles that are only available to…during this sale. And so, almost every model is represented on that,” said Wade. “The Escape is going to be one. The Bronco Sport, even this big Bronco, this year we’ve actually got enough selection to be able to put those things on deep discounts and really good sales another fun one is the F-150, you know, that’s our Thunder edition and the numbers just came in from Ford that the F Series was, once again, the number one selling truck in American for now, it’s 48 years in a row. Nobody has had a record like that.”
And in Rich Ford fashion, they can’t have an anniversary sale without hosting a series of super fun events for the community to get out and enjoy.
“We’ve got Misfit the Monster Truck is actually going to be crushing cars. If you haven’t seen a Monster truck, this is up close and personal. This is not like going to Tingley Coliseum, this is like right here on our lot. Another thing that we’ve got going on is our pet adoption, and if that wasn’t enough, we’ve got a travel trailer that we are going to give away no purchase necessary just drop a registration slip in the box. We even have car clubs that are going to be here every single weekend all kinds of stuff going on,” said Wade.
At Rich Ford, the selection they have, paired with their amazing prices, is unmatched. Especially during their annual anniversary sale. But it’s not just about that for them. They treat their customers like family. This started year one at Rich Ford and 64 years later that mindset hasn’t changed.
“It’s not just about purchasing a vehicle. When everything is going right with the product that you purchased, we are all pretty good with that and of course that’s the goal. The thing is, what happens when it goes wrong? We believe one of the reasons we have 60% repeat and referral business is that these customers are like family, and we do like to treat them like family,” said Wade.
When the time comes for you to purchase a vehicle, look no further than Rich Ford. What you’re going to get is amazing selection, great pricing, and customer satisfaction that will have you walking out the door not feeling like a customer but like family.
The 64th Anniversary sale at Rich Ford is going on the entire month of March.
Their dealership is located at the corner of Lomas and Wyoming in Albuquerque. To learn more, click here.
