“You know, the cars are the stars around here,” says the president of Rich Ford, Darin Wade. And that couldn’t be more true of the local car dealership. Rich Ford is celebrating 63 years of serving the community in March, and to honor that milestone, they are running spectacular sales all month long.
“To be the number one car store, you’ve got to have cars,” says Wade. During the March anniversary sale, Rich Ford will have their best deals of the year on vehicles like the F-150, the Bronco, the Mach-E electric car, the Lightning electric truck, and more. “One of the things we love about this sale is we have these limited edition, special anniversary editions, that you can only get a Rich Ford.”
Along with the special edition vehicles, Rich Ford is offering reduced prices. “The neatest thing is just in time for the sale, I want to say that we had a lot to do with it, but Ford Motor Company, from Detroit, has just reduced the price to try to make them even more affordable to New Mexicans,” says Wade.
Rich Ford also has special financing options all sale long. “So many of these brand-new vehicles have either 0% or 3.9% financing,” says Wade. “The Mach-E: 0% financing for 72 months. We’ve also got 0% financing on the ’23 model Escape. We’ve got 3.9% financing on the super popular Bronco Sport. We’ve got 0%t financing for the number one SUV that started SUVs – that was the Ford Explorer.”
With its anniversary, Rich Ford is also very excited to announce the unveiling of its new EV charging station – complete with a dog park. “We’ve got three level threes and six level two chargers. And these level three chargers, they’re like the size of refrigerators, and they can charge a lot of vehicles in like 20 minutes,” says Wade.
Wade makes note that you still have 20 minutes to wait, so what do you do with your time? Visit the dog park. “Anyone who happens to be traveling through, they have a relief station for their dogs; they can get some exercise,” says Wade. “To have this dog park is definitely a positive option.”
But there are more than just cars to look forward to during the anniversary sale. “We’ve got a bunch of the cars clubs like the Rio Grande Mustang club is coming. We’ve got the Pajarito Thunderbird club that’s coming. We’ve got the Poco Cuatros Model A club that’s coming. We’ve got mini golf that’s going to be out here. We’re going to be serving hot dogs. We even have Misfit the Monster Truck,” says Wade.
“Our dealership has 60% repeat and referral business, and I’ve never seen that anywhere in the country, which tells me that New Mexicans are loyal,” says Wade. “We’ve got all of these wonderful customers, and it’s our job to make sure that we continue to satisfy them because if not, they have more choices than they have ever had in the history of the car business. And so we don’t take that likely.
The community is invited to come out to Rich Ford all month long for a chance to find your next car at the best price possible from a company that cares about you. To find out more about Rich Ford’s anniversary events, visit their website at this link.
